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La Sportiva opens a new brand store in Cortina
The Trentino brand opens its eleventh single-brand store in Europe
La Sportiva continues the expansion of the brand stores network in the main European mountaineering and climbing destinations. Despite a complex year for commercial activities, but thanks to the growing demand for outdoor activities, nature and active tourism, the tenth La Sportiva brand store opened in Cortina in June. Thanks to a complete, four-season assortment that covers all sports disciplines dear to the company from Val di Fiemme such as climbing, trail running, mountaineering and trekking, the shop aims to be the new reference point for mountain enthusiasts who choose the famous Cortina and its Cime di Lavaredo and Passo Giau as the perfect landscape for mountain activities.
"This is a strategic area for our brand - states Andrea Bonetto, Retail Manager - which fits perfectly into the company's evolutionary path and at the same time recalls its great tradition in the world of mountaineering and its mountain vocation: Cortina is one of the most fascinating destinations in our Dolomiti Unesco and the whole area is leaving a second life approaching the Winter Olympics Games of 2026.
Founded in 1928 by Narciso Delladio and made famous throughout the world by Francesco Delladio, still 100% family-run today, led by the CEO and president Lorenzo Delladio and by the fourth generation of the family, Giulia Delladio, La Sportiva has evolved in recent years from a footwear company to a global brand through a complete offer that covers all types of mountain activities and that is structured on both technical and leisure clothing and footwear lines. "La Sportiva today addresses millions of enthusiasts of different types of outdoor sports - says Enrico Carniel, Area Manager Italy - and through the format of its brand stores not only does it make the complete range available, but it also effectively communicates its own values and creates synergies with communities of local climbers, trail runners and mountaineers. La Sportiva is also the title sponsor of the world famous ultra-race Lavaredo Ultra Trail untill 2027: the brand store will be the perfect touch point for all our trail running and mountains enthusiasts"
The La Sportiva Store in Cortina officially opened on June 11th in compliance with all current security protocols and is located in the very center: Corso Italia 198, Ghedina Square.