BOULDER, COLORADO (US)

La Sportiva announced the opening of its first premium retail store in the United States. The new store is located at 2100 Brodway Streets in Boulder, Colorado, and opened its doors to the public on January 2, 2024. The location features products from La Sportiva's entire collection, from climbing and running shoes to ski touring gear and premium apparel.

"We are not just opening a store here; we are creating a hub for the outdoor community" said Jonathan Lanz, President of La Sportiva North America.