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The Trentino brand confirms itself as the first technical sponsor alongside the Italian Rock Climbing Federation with the aim of promoting the culture of climbing and supporting national athletes in their vertical ventures during the next Olympics.
La Sportiva is pleased to announce the partnership signed with FASI, the Italian Rock Climbing Federation, a national body that promotes the discipline of sport climbing and coordinates amateur and competitive climbing activities in Italy.
Common vision and shared commitment to the promotion of climbing culture are the pillars on which the partnership is based. It was established at a time when the discipline was very well known, but dates back to a time when climbing was considered a niche activity practised by a few enthusiasts. In fact, La Sportiva continues to invest in athletes and the Federation with the aim of transforming climbing into a sport that can excite and inspire entire generations to reach ever-higher peaks and to work to overcome their limits and the many obstacles they are likely to encounter.
La Sportiva, which sees climbing as the core business of its activity and which counts itself among the spokesmen of the category's global success, will make its contribution through the supply of specialized clothing, supporting national youth climbing and paraclimbing athletes during their vertical adventures in the upcoming Paris 2024 Olympics. The cooperation between them aims to make all aspects of climbing natural, smooth, comfortable and fun. Among the names of the young talents that La Sportiva will support, all eyes are on Matteo Zurloni, holder of the European record in the speed category.
“We are excited to embark on this collaboration with FASI, especially at a time when the discipline is at the peak of its popularity, emerging from its niche of enthusiasts and attracting more and more people who like to tackle climbing walls”, says Lorenzo Delladio, CEO and Managing Director of La Sportiva. “ This partnership allows us to reaffirm our values, the passion that has always guided our every choice and the inventive flair that goes into the design of each of our products. It is a great demonstration of trust for which we are grateful to FASI."
“We are delighted to have embarked on this partnership with one of the world's number 1 companies, a company with a long history in sport climbing, which has been present on the competition parterre since the very first competitions, ever since Bardonecchia '85.
Our collaboration with La Sportiva began even before sport climbing had the chance to become an Olympic discipline: the company has always had faith in our project to promote the growth of competitive and non-competitive sport climbing, and this is a source of great pride for FASI”, according to Davide Battistella, FASI president.
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