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Many the victories gained by the athletes of the Italian brand, Title sponsor of the event this year too
Once again from the 23rd to the 26th June Cortina doned yellow and black, celebrating for the fourth consecutive year the well-established partnership between La Sportiva and Lavaredo Ultra Trail by UTMB. Two realities that, although different by nature, share a deep attachment to the territory, a worldwide success story, but above all a heartfelt desire to offer the finest experience to those who want to enjoy their mountain adventure in full respect.
"A race with an international appeal and recognized not only for the spectacular nature of its route and its peaks, but also for the level of organization and services offered to runners - comments Lorenzo Delladio, CEO & President of La Sportiva -" it is a competition of absolute excellence, moreover a few km from our home. We are happy to have renewed this collaboration until 2027. " A sporting event that before being a race is a meeting point and a moment of sharing. For the more than five thousand participants, for those who help during the race and wait for the athletes at the finish line, for the volunteers, the sponsors and all of Cortina, Lavaredo Ultra Trail is above all an amazing party.
In fact, there were numerous activities linked to the presence of the Trentino company during the days of competition: from the Ultra Talk that brought the contributions of Roberto Mastrotto, Mimmi Kotka, Kelly Wolf and Michele Graglia to the final aperitif in Piazza Dibona. to celebrate together the 120km and the victories of the athletes of the Team. To bring the La Sportiva colours to the top step of the podium, the Iberian double Pere Rullan and Patricia Pineda (track record for her in 4h59'17 "), the new entry to the team, American Kelly Wolf who ran her third edition of the Ultra Dolomites, while Swedish athlete Mimmi Kotka triumphed in the main race, finishing the 120km of the Lavaredo Ultra Trail in 14h51'25 ”.
To testify the 360°commitment of the name sponsor of the event, came the participation of 25 La Sportiva employees in one of the 4 distances proposed by the program, to experience and testify a bond that goes beyond sponsorship.
Another fundamental touch point for all trail running and mountain enthusiasts passing through Cortina is the eleventh La Sportiva brand store which, a year after its official opening, celebrated its first expansion in recent days.
"This is an important area for La Sportiva - comments Andrea Bonetto, Retail Manager - which fits perfectly into the company's evolutionary path and at the same time recalls its great tradition in the world of mountaineering and its mountain vocation: Cortina is one of the most attractive places in the Unesco Dolomites and is experiencing a strong revival also in view of the 2026 Winter Olympics. "
La Sportiva is For Your Mountain.
Photos: Federico Modica
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