La Sportiva prepares for the Lavaredo Ultra Trail by UTMB and renews the partnership as main sponsor until 2027

The Lavaredo Ultra Trail by UTMB reflects the ambitions and dreams of many trail running enthusiasts who come to Cortina from all over the world to put themselves to the test and aspire to cross the finish line. For the fifth consecutive year, La Sportiva is confirmed as title sponsor of the event and is ready to lift people's spirits with activities and events involving the athletes running the circuit races, but also all those gathered in Cortina during the week.

The partnership between La Sportiva and Lavaredo Ultra Trail by UTMB, which is confirmed until 2027, provides an opportunity to proudly celebrate the value of sport and a partnership highlighting La Sportiva's close ties with the Trentino area and the attention it has always paid it. For the occasion, the LaSpo Hub located in Corso Italia will serve as a meeting place for fans: a space where you can meet with members of the La Sportiva team to find out all the details of the races, but which will also bring people together on fun occasions. This will include the Movie Night scheduled for Thursday 22 June and attended by athletes of the calibre of Anton Krupicka and Michele Graglia, trail running icons who've trusted La Sportiva for years to tackle their adventures and challenges in the mountains.

Among the scheduled activities, the Killy Billies concert will bring the LaSpo Hub to life on the evening of Friday 23 June in anticipation of the start of the 120K, the queen race of the Lavaredo Ultra Trail circuit, while the afternoon of Saturday 24 June will see an aperitif organised with athletes to bring people together and celebrate the end of one of the races that has been attracting people from all over the world to Cortina for years. Completing the schedule of activities proposed by La Sportiva, there will be special moments for product tests, providing a useful opportunity to test out major innovations recently introduced to the market by the Trentino brand. This is how the Morning Runs were born, two circuits scheduled in the mornings of Thursday 22 and Friday 23 June during which, starting and returning to the La Sportiva shop in Cortina, it will be possible to test footwear on various alpine paths, enjoying the breathtaking views offered by the Dolomites.

All those who want to support athletes entering the 120km and 80km races are expected by La Sportiva in the Col Gallina location on Saturday 24 June, from 12 pm to 3 pm, where a happy hour will be organised for everyone to cheer on the athletes and encourage them in their final moments before reaching the finish line. This confirms the Trentino brand's closeness to the community of sportsmen and outdoor enthusiasts who decide to get involved and challenge themselves by competing in unique races.

More details on the Morning Runs are below.

- Thursday 23 June, 7.30 am: Departing from and returning to the La Sportiva store in Cortina d'Ampezzo. Duration: about 40-50 minutes. A final breakfast is provided for all participants.

- Friday 24 June, 7.00 am: Departure from the La Sportiva store in Cortina d'Ampezzo and arrival at Lago Ghedina, where breakfast will be offered and there will be an opportunity to cheer on the athletes of the 50km race as they pass by.

La Sportiva is For Your Mountain.