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Earth day: a solidary walk with Aquila Basket, Sportler and La Sportiva


On the occasion of the match between Aquila Basket Trento and Pistoia, World Earth day “is celebrated with a day dedicated to environmental awareness in Trentino and beyond.

Dolomiti Energia Trentino is a club that has always had a special relationship with the  territory it represents: from the world of youth to that of the associations, from the involvement of the community and schools in the partnership of Piazzetta Lunelli, it has always managed to network and engage the whole community in order to convey important values, not only related to sport.

Aquila Basket Earth Day scheduled for Saturday, April 20, two days before  “World Earth Day”, will thus become another important opportunity for environmental awareness addressed not only to the black-and-white fans, but more generally to the entire Trentino territory: in the match against Pistoia, Dolomiti Energia Trentino will show its “green” side with a special green-and-white  jersey and will propose a series of initiatives to involve as many people as possible among the public of the BLM Group Arena and the citizens of the city.  Hence the collaboration with La Sportiva, which promotes, together with partner Sportler, a solidary walk from the city centre to the Dolomiti Energia sports hall.  

So how can you reach the building? Obviously, in the greenest way possibile! All the black-and-white fans will be invited to wear something green and take part in the  walk that starts at the Sportler store in piazza Cesare Battisti, stopping off at the new La Sportiva brand store in Via Mazzini 5 where participants will receive a gadget and finally reaching the BLM Group Arena in time for the match scheduled for 5pm.
In collaboration with Dolomiti Energia, which has always been synonymous with ecological innovation and clean energy, and with Sportler, fans at the arena can also support the team with special “hand clappers” that will contain advice on how to limit waste in everyday life and they will be able to produce “green”  energy pedaling a special bike placed, during the week, at the Sportler store in via Mantova and then, inside the BLM Group Arena during the match against Pistoia. The total amount of Energy produced by the fans during the match on April 20 (registration open online) will become donations for SAT.

The wave of bad weather that last October struck Trentino Alto-Adige and the entire North-East of the country has left a wounded territory:  This is why the Piazzetta Lunelli club wants to put itself in the forefront, engaging its main stakeholders and making its supporters aware of the need of providing a tangible contribution to restoring the footpaths.  

The special green-and-white jerseys  worn by Dolomiti Energia players on Aquila Basket Earth Day will be available online in the days following the match against Pistoia, with a charity auction formula.
SAT will then receive the proceeds of the various initiatives promoted by the black-and-white club directly from Dolomiti Energia Trentino, on occasion of the match against Milan on May 5.

LUIGI LONGHI (President of DOLOMITI ENERGIA BASKET TRENTINO): «After the damage caused by the storm that hit Trentino last October, we immediately asked ourselves how we could contribute to sensitizing our fans on environmental and sustainability issues.  The Aquila Basket Earth Day sees us collaborating with our important and deeply rooted partners in the area, who like us share the same vision and the same sensitivity on these issues. The occasion of  World Earth Day gives further significance to the many initiatives of these days that will culminate with the match on Saturday.

ANDREA NARDELLI (Commercial Director DOLOMITI ENERGIA BASKET TRENTINO): «The various initiatives that will accompany us on Aquila Basket Earth Day 2019 will result in a tangible contribution for SAT for the restoration of forest footpaths in our territory, but we also hope to reach more and more people and to raise awareness of environmental care and sustainability.  It is a project that starts from afar and that we are sure will be participated and engaging, both at the arena and during all the initiatives».

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