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Jacopo Larcher - Strange Heroes
2019 | 2 min
Lavaredo Ultra Trail: only one month is missing. But what does really makes the difference in preparing an ultra marathon? The famous Henry Ford once said: “Whether you think you can, or you think you can't - you're usually right.” His quote emphasizes how much attitude determines success or failure. In life as well as in sports; it’s your mind which decides how the “story” turns out. Let's meet Sandra Mastropietro, German ultra runner and mental coach to discover the importance of running with the right mindset.
We’re 2 months away from the 13th edition of the iconic Lavaredo Ultra Trail, and La Sportiva, main sponsor of the event for the first time, approaches the race with a 3-episodes series that embrace all the main aspects of an ultra running competition: Time, Body and Mind. In the second video, we’ll talk about how competing in the ultra marathons requires at high levels requires really specific training. Your body needs to be connected to the environment, becoming a whole thing with the mountain. Whatever the weather, the season and your schedules, you need to prepare your body to support an extremely demanding effort. And La Sportiva Spanish ambassador Cristobal Adell knows how to do it.
2019 | 2 Min
In the first video we’ll talk about time: because preparing a 100+km race requires a lot of training, a lot of training requires a lot of time, and to find the right time to work out is not easy, most of all if you’re not a professional runner. Let’s meet up with photographer, videomaker and Italian runner Alberto Ferretto and try to deep into his daily work and training routine.
2019 | 1 min
State of the art technology and aesthetics in the world of mountain running shoes. Bushido II is the competition shoe dedicated to the world of skyraces: super light, extra grip, aggressive, the shoe is designed to ensure perfect stability and support on all types of off-road terrain. Technical/aesthetic evolution of Bushido, competition footwear dedicated to skyrunning: super light, extra grip, aggressive, the shoe is designed to ensure perfect stability on all types of off-road terrain.
2018 | 5 min
The year of the La Sportiva 90th Anniversary is coming to an end, and we want to spend a couple of minutes recalling the highlights that made it even more special. Last May we were more than 2000 in Trento, embracing the city and our community, our partners and ambassadors, remembering together all the success and the failures that brought us where we are today. Once again, thanks to each of you, for helping us to make this come true.
2018 | 2 min
For La Sportiva the slogan "innovation with passion" means, first of all, respecting the environment from which its products are manufactured. This is why we firmly believe in the resoling process, which allows climbers to give their favourite products a second life reducing the Company's environmental impact at the same time.
2018 | 6 min
Mountain runner and ski mountaineering athlete for over 20 years, now Miguel Caballero Ortega is a proud coach and caring father. Considering this neither a step ahead or a step back in his career, the evolution of the Spanish champion is just the natural progression of the story of someone who no matter "if stronger, faster, slower", will keep on running. For a lifetime.
2018 | 3 min
The Strange Heroes Series changes its background, and from vertical walls bring us outdoors in the mountains, fields and street of Boulder, Colorado, to find out how the ultrarunning icon Anton Krupicka faced the important injury that stopped him from racing.
2018 | 4 min
Last spring we went in Colorado catching up with Anton Krupicka. The Boulder-based La Sportiva ambassador showed us that his life is not only about running, bringing us to a 360° full-training. Literally. From running to scrambling, from cycling and skiing, live it with us in this unique Virtual Reality video!
We strongly believe in young athletes, because we strongly believe in the future of mountain running. Discover what drives the guys from La Sportiva Junior Team to always make their best dividing their efforts between school and sport, and what happened when they joined our R&D team in Val di Fiemme for taking part in the Stava Mountain Race.
A street boulder contest, a talk with some of the greatest climbers and mountaineers of all times, and a boulder competition with the best climbers from La Sportiva team. Different generations of mountain enthusiast met last may in Trento for celebrating the 90th birthday of La Sportiva. Discover more in this video made by Sky Icarus Sport!
Finally in stock, Unika is the new La Sportiva trail running shoe developed using Infinitoo™ technology with high energy return. Perfect to be used on middle to long distances over any type of terrain, Unika represents for La Sportiva the first Mountain Running® shoe Made in Europe.
This spring La Sportiva has promoted a special European test & feel tour dedicated to discovering all the SS18 new products landed in mountain running collection. Together with La Sportiva ambassador and footwear developer Jonathan Wyatt, Sky Icarus captured what happens behind the scene of one of the 23 stages of its Run-in-Shop tour.
Lorenzo Delladio is not just the current CEO and President of La Sportiva. As the eldest son of Francesco, his memories represent the biggest and the richest part of the Company's background. From the first trade fairs to the nowadays achievements, through his words we can surf the entire La Sportiva's story.
Giulia Delladio, fourth generation in the La Sportiva's family, deals with strategic marketing. Her role consists of setting out the guidelines for developing the brand and its products, even if Giulia's story inside the company has started long before her university degree. We need to go back to when she was nine years old, and her wish to go to a trade fair to help her grandfather and daddy Lorenzo was granted her for the first time. For Giulia, La Sportiva is not only her job, it is part of her DNA.
2018 | 1 min
In the second episode of the LaSpoKids series, Max & Eve will try to safeguard the environment together with the ultrarunning icon Anton Krupicka and the help of their magical shoes...
Giuliano Jellici was the former R&D manager of La Sportiva. Form his mind and form his head, some of the most iconic products of the brand took their life, as Kendo, Mythos, and the first Nepal Top, just for mention some of his brilliant inventions.
We're still excited about the last week event. Resumed in a video, all the highlights of the La Sportiva 90th Anniversary!
VK is the trail running shoe created for the Vertical Kilometre competitions, and it has been developed in collaboration with La Sportiva athlete and record-man Urban Zemmer. Reduced weight and volumes for maximum performance in the uphill phase are the main pros of this 190 grams masterpiece.
2018 | 30 sec
Lycan is the brand new trail running shoe developed by La Sportiva for running over medium distance, training sessions and skyrunning. A comfortable shoe, ideal for those who love to run off-road with always a special attention to the style.
Last november, the La Sportiva ambassador went to the Lake District, taking part to the Kendall Film Festival and meeting with the Laspo British crew.
2017 | 6 min
"After all, mountain running is the same as dancing. Only with different shoes." La Sportiva Storyteller project goes on with "Mountain Dancing", the interesting story of Pere Rullan, flamenco dancer in his youth and now Spanish mountain running champion.
2017 | 5 min
Continua la sfida tra corsa in montagna ed arrampicata: protagonisti di questa puntata il runner Giovanni Tacchini e la guida alpina Giuliano Bordoni. Come se la caveranno a passare dallo skyrunning alla falesia in menno di 24 ore? Scopriamolo con Sky Icarus 2.0
2017 | 2 min
Nella gara organizzata dall’Unione Sportiva Cornacci, seconda tappa del Trentino Vertical Circuit, a vincere sono Hannes Perkmann e Francesca Rossi.
Gran successo per la dodicesima edizione della Stava Skyrace, terza prova del circuito La Sportiva Mountain Running Cup (http://mountainrunningcup.com/index.p...). Al maschile la gara è stata vinta dal piemontese Francesco Puppi, tra le donne ha primeggiato Stephanie Jimenez.
2017 | 4 min
Back to the origins of mountain running with La Sportiva. In the mountain, for your mountain since 1928
Jonathan Wyatt ha filmato i tratti più importanti del nuovo percorso della Stava Mountain Race.
2 days with Anton Krupicka in Italy
2017 | 15 min
La Sportiva presents "Purpose" a short movie dedicated to the Ultra-Runner and adventurer Anton Krupicka.
Purpose: /ˈpɜː.pəs/ "Why you do something or why something exists" "Purpose" is the short movie dedicated to the Ultra-Runner and adventurer Anton Krupicka.
2017 | 1 min
RUN /rʌn/ "to move along, faster than walking, by taking quick steps in which each foot is lifted before the next foot touches the ground".
Scramble /ˈskræmbəl/ "To move or climb quickly, often using your hands to help you"
The Laspokid range is designed to stimulate kid’s physical and mental growth in a natural way thanks to technologies and solutions that promote freedom, proprioception, interaction with the environment and “sensorial comfort”.
Akyra is a structured and protective mountain running shoe, ideal for endurance routes such as Ultra Trails and Ultra Marathons. Secure, comfortable and breathable thanks to the innovative 3 layer upper construction system, Akyra is designed for extended trail use.
2016 | 2 min
This video introduces the La Sportiva SS17 collection: apparel, footwear and accessories to leave the mountain at his best. #foryourmountain #wearelasportiva #wearelikeyou. Edited by Matteo Pavana, Copyrights of the authors.
2016 | 3 min
A voyage to the discovery of the mountain running products "designed and developed" in Val di Fiemme, La sportiva Mountain Running Web series comes to an end. For this final chapter, the focus is put on all those expectations and emotions that only who runs the Dolomites Skyrace can feel before, during and after the race.
2016 | 4 min
La Sportiva Mountain Running Web Serie goes ahead in a new and exciting second episode, just before the 19th edition of the Dolomites Skyrace. Athletes and product developers tell us what it means to run the "Queen" of the alpine skyraraces.
In a 3 episode web-series, La Sportiva tells the story of its Mountain Running line, born designed and developed in the Dolomites. In this first episode , Lorenzo Delladio, CEO of La Sportiva, and Giulia Delladio, a member of the fourth generation, open the doors of the factory in Ziano di Fiemme to explain how the R&D lab and the athletes work together in close contact with the surrounding territory, which provides a perfect test-field prior to the market launch.
2016 | 1 min
If you are searching for something more then running, all you have to do is to try the trail running and just discover how cool is finding your way on off-road tracks.
Everything you need to run off-road. All you have to do is run.
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