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La Sportiva 90th Anniversary Storytelling
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The annual Outdoor trade show in Friedricshafen, Germany ended in victory for La Sportiva with the company receiving the 2014 Outdoor Industry Award for innovation in the trekking/hiking category.
Friedrichshafen, July 2014 - the players in the German National football team were not the only ones to win a major prize on Sunday 13th July: during the most important trade fair in Europe for the outdoor sector, La Sportiva was awarded the 2014 Outdoor Industry Award for the first time in the history of the company, for the "hiking / trekking" category proving to the judges the high degree of innovation achieved in this sector too, traditionally less associated with the company from Ziano di Fiemme. The Synthesis model which uses the innovative Gore-Tex Surround technology and is part of the new Mountain Hiking family, ( 3 products: high, medium and low cut in 15 colour variations) was highly praised by the jury for its combination of lightness and stability as well as "the original way in which the system integrates the Gore-Tex Surround technology". 35 out of 500 products gained special recognitions at the show: “a really great result” stated Lorenzo Delladio, La Sportiva’s CEO: "This award valorises the company’s investment in a product category which although not new to La Sportiva, has recently been re-interpreted for today’s market and boasts the innovative content that distinguishes La Sportiva’s more technical products." The Mountain Hiking Footwear collection (which will be available to the public in Spring 2015) was only one of the big novelties presented to the B2B public at the show. The La Sportiva climbing range introduced the new “No-edge” category with the model Genius, a highly evolved shoe that combines “no edge” performance technology to the custom fit volumes of a lace up shoe. The new Mountain running shoes Helios SR and Mutant also attracted the interest of visitors to the show: products that will be available for the 2015 season trail running competitions. A particular focus concentrated on the clothing collection where the Hiking range had been enriched by new technical details and colour variants thanks also to the addition of the Hail suit for men and women, a 2.5 heat sealed top layer made from 100% PFC-free materials to reduce environmental impact. The climbing collection also saw lots of new eco friendly graphics and colour concepts. A 360 ° range of innovative products perfectly combine with one of the most proactive trade shows in recent years. This year many companies met the challenge to re-interpret the cues offered by Gore-Tex, whose new Surround membrane now introduces the concept of breathability and water resistance to the world of outdoor too. And la Sportiva was one of the best performers in the world market. As the jury put it: a truly world cup edition!
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