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Lavaredo Ultra Trail: everything is ready for the first La Sportiva edition


Less than a month before Italy’s most anticipated Ultra event, La Sportiva presents the activities put in place to make this first year of collaboration even more spectacular.

http://bit.ly/ultratalk

#myLUT Video Series
Moving towards the start of this Lavaredo Ultra Trail 2019, La Sportiva wanted to tell in a series of videos the fundamental aspects of every athlete who takes part in an  ultra race: Time, Body and Mind. To do this, La Sportiva has decided to tackle each theme together with a different runner, who will be followed in his preparation and then in the competition by the watchful eye of our videomakers. From the amateur, the professional to the mental coach, themes and experiences common to many enthusiasts will be shared, hoping to act as drivers of motivation for all those who see their mountain to be climbed in this race. Thus the corporate claim “for your mountain” meets the equally well-known acronym of Lavaredo giving life to the #myLUT series.
The same hashtag can be used by everyone to tell their own Lavaredo experience before, during and after the races that make up the event. If you haven't already done so, start sharing your LUT too!

Photocontest
To give the chance of sharing ones passion for off road racing with those who will not be in Cortina at the end of the month,  La Sportiva has launched the “more than running” photo contest. To take part in the competition from 27th May to 30th June all you have to do is go online and upload and share a photo of your training sessions with La Sportiva products, then publish it on your social network accounts to get voted.  Up for grabs for the most appreciated photos, lots of La Spo products:
Run, recharge and win because Mountain Running is #morethanrunning !
Info and regulations: https://morethanrunning.lasportiva.com


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Three thousand six hundred athletes registered from over 60 nations represented by Ultra and Trail runners of international calibre, the only Italian leg of the Ultra Trail World Tour circuit with the race qualification “Series” dedicated to the 6 most prestigious Ultra races in the world: immersed in one of the most beautiful scenarios of the Dolomites, the Lavaredo Ultra Trail is undoubtedly the dream of all trail runners. And as we approach its thirteenth edition, the first for La Sportiva, the Trentino brand presents the innovations dedicated to runners and outdoor enthusiasts, that will make the LUT week even more ultra.

LaSpo Experiences
On Thursday morning, La Sportiva invites you to discover the beauty of the Dolomiti Ampezzane in the company of their team athletes. For race enthusiasts, six-time mountain running world champion Jonathan Wyatt will take you along part of the Lavaredo Ultra Trail to one of its most scenic spots. Mountain guide from Cortina and historical La Sportiva ambassador, Pietro Dal Prà will, instead, lead the hiking experience: a full immersion in the history of the Dolomites among the pastures of  Forcella Lerosa.
Registrations open Monday 17th and for security reasons, the maximum number of participants is limited to the first 20 that register.
At both events it will be possible to test La Sportiva hiking and running products.

Living Ultra Lives Talk
La Sportiva team atheletes and ultra running icons, Michele Graglia and Anton Krupicka will meet for the first time in Cortina on Thursday 27th in the evening.  The evocative Alexander Hall will be the perfect setting for an unmissable talk about ultra running and how these two very strong athletes live, experiment and face this sport.
Register now: http://bit.ly/ultratalk

#myLUT Video Series
Moving towards the start of this Lavaredo Ultra Trail 2019, La Sportiva wanted to tell in a series of videos the fundamental aspects of every athlete who takes part in an  ultra race: Time, Body and Mind. To do this, La Sportiva has decided to tackle each theme together with a different runner, who will be followed in his preparation and then in the competition by the watchful eye of our videomakers. From the amateur, the professional to the mental coach, themes and experiences common to many enthusiasts will be shared, hoping to act as drivers of motivation for all those who see their mountain to be climbed in this race. Thus the corporate claim “for your mountain” meets the equally well-known acronym of Lavaredo giving life to the #myLUT series.
The same hashtag can be used by everyone to tell their own Lavaredo experience before, during and after the races that make up the event. If you haven't already done so, start sharing your LUT too!

Photocontest
To give the chance of sharing ones passion for off road racing with those who will not be in Cortina at the end of the month,  La Sportiva has launched the “more than running” photo contest. To take part in the competition from 27th May to 30th June all you have to do is go online and upload and share a photo of your training sessions with La Sportiva products, then publish it on your social network accounts to get voted.  Up for grabs for the most appreciated photos, lots of La Spo products:
Run, recharge and win because Mountain Running is #morethanrunning !
Info and regulations: https://morethanrunning.lasportiva.com


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