SUBSCRIBE THE NEWSLETTER AND GET FREE SHIPPING ON YOUR FIRST ORDER AND STAY INFORMED
WHO WE ARE
La Sportiva 90th Anniversary Storytelling
ClimbingMountain Running®Ski Mountaineering
The company from Ziano di Fiemme (Dolomites– Trentino) opens the online store with a strong focus on mobile and internalisation
The trend of overall consumption in 2016 is clear: the eco-system consisting of web, mobile and tablet represents the strongest sales channel expansion, in the technical footwear and sportswear too, with double-digit annual percentage gains.
Thanks to this awareness and its already powerful online positioning, La Sportiva, world leader in the production of technical footwear and clothing designed to enjoy life in the mountains at 360° and 365 days a year, opened its official online store within its own brand website www.lasportiva.com, in October.
Among the first companies in the outdoor industry to invest in social media and digital campaigns, La Sportiva have decided to open a direct sales channel for the end consumer allowing the brand's fans and lovers of mountain sports , to purchase the whole range of products designed and developed in Valle di Fiemme , (a total look of technical footwear and clothing), online. Capillarity and product availability on one side and content, storytelling and user experience on the other, these are the mantras that have guided the development of the new brand site, internally divided in two areas SHOP and EXPERIENCE that allows browsers on the one hand to move between all the various product categories: climbing, mountain running, mountaineering and skialp, and on the other to get in touch with the world of La Sportiva, by remaining constantly updated on events, ambassadors and environmental policies. All this information is perfectly integrated with the social network platform which acts as a meeting and interaction point with the company and its community.
"The company has always had a very close relationship with their clients and with mountain enthusiasts in general, now, by using the internet and mobile to interact with us, the new e-commerce is the closing of the circle in this sense because it gives people the chance to get even more in touch with our products as well as with all the contents that we produce and publish daily thanks to the marketing department that constantly provides updates and news from the world of mountaineering in a way that is both ethical and respectful of the community " - says Luca Mich marketing and communication manager.
"This is another important step for a company with a focus on innovation, like ours - says Lorenzo Delladio President and CEO - and it will give us the opportunity to listen even more carefully to our end-consumers, providing us with a constant flow of new input concerning product, colours and trends. Of course our relationship with traditional distribution channels will not change, and indeed the company is investing in computer resources to facilitate the management of B2B too ".
After the introductory period, 2017 will see the www.lasportiva.com site become a launch pad for competitions and initiatives aimed at enhancing the relationship the company has with its territory, as pointed out by Francesco Trenti, online shop operator: "We will give the possibility to European mountain-enthusiasts to win a visit to the factory and climb or run with the staff and athletes of La Sportiva in the very heart of the Dolomites.
Almost 90 years after its birth in 1928, the company credo remains firm: to innovate with passion, product innovation for sure but also innovative means of communicating and of keeping up with the times.
La Sportiva, innovation with passion.
La Sportiva in pink at the Trento Sport Festival
Si festeggia a Finale for Nepal il nuovo store monomarca La Sportiva
Browsing from one of these Countries?
Accept and Continue
Cookies are small text files that contain information about your visit to our website and are stored on your computer or any other device able to browse the internet, for example a smartphone or tablet.
We use these cookies to make browsing our site easier, to show you content that is relevant to your needs and interests and to help us speed up your future visits and activities on our website. The cookies assist and simplify the interaction between the user and the site and allow the site to remember your preferences and individual activity, thus saving time and contributing to easier and more efficient browsing. Cookies memorise information about your visit online (for example; language, number of visits and dimensions of text) and aid the implementation of various services (user registration, contents of your shopping cart, subscription to newsletters or updates on products, etc.).
Cookies are also employed to create anonymous group statistics that let us analyse how visitors use our site, allowing us to improve the structure, content and services of this site.
Any services present that do not offer complete anonymity will be found in the third-party cookies list and you may deny them consent, safeguarding your privacy.
This site makes use of three different types of cookies:
These cookies ensure that the site works in a correct and fluid manner: they allow you to navigate between pages, share content, they memorise your sign-in credentials making access to the site faster and they keep your preferences and credentials active during browsing and purchasing. Without these cookies we would be unable to provide the services which motivate the user to access this site.
2. Statistical cookies
These cookies help us understand how our users browse the site and navigate the online store so that we may assess and improve its performance and create content that best matches our visitors' preferences. For example, these cookies show us which are the most and least visited pages, how many people access the site, how long is spent on the site by most users and how they find us online. With this information we can find out which are the best features and which could be improved, while ensuring that site content is uploaded quickly and displayed appropriately. The information these cookies collect is anonymous and not associated with any of the user's personal data. These functions on our site are managed by third-party service providers who render the data anonymous and untraceable to any single individual.
These cookies are distributed by third parties and not directly controlled or under the control of Zerogrey. Zerogrey does not therefore accept liability regarding the use of any information collected by the owners of these third-party cookies.
The cookies provided by such third parties can offer advanced features as well as more information and personalisation. These include the ability to share content across social network platforms and to maintain a personalised online site experience on the basis of any preferences expressed on pages previously visited. These services are for the most part offered by external operators. If you browse using an account or if you use third-party services on other websites, these may be able to track a user who has visited our site. The use of the data collected by these external operators through cookies must adhere to the respective privacy policies that you will find on the link copied below. Third-party profiling cookies are identified by the names of their respective operators in the list indicated below which also contains the tools for managing or disabling them.
You can change the settings for downloaded cookies on your computer or mobile device through the appropriate feature on your browser. You may also block the installation of third-party cookies and remove previously installed cookies, including those that define your cookie preferences that you may have may have set here. To check or adjust the settings on your browser you need to consult the instruction manual or your browser's help window.
The instructions regarding cookies for the most widely-used browsers are available here
Chrome : https://support.google.com/chrome/answer/95647?hl=en&p=cpn_cookies
Internet Explorer: http://windows.microsoft.com/it-it/windows-vista/block-or-allow-cookies
Alternatively, to disable some or all cookies you can use the following tools.
Disabling our cookies may affect your browsing experience, diminish efficiency in accessing certain parts of the site and erase preferences for future visits to the site.
Remember to set the browser on your devices in a coherent manner so that each one may be adjusted to reflect your cookie preferences.
Further detailed information on cookie features and how to enable or disable them on most browsers is available online at www.aboutcookies.org or http://www.allaboutcookies.org/privacy-policy.htm. For in-depth information and assistance with cookies used for advertising purposes visit http://www.youronlinechoices.com/it/