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La Sportiva presents a new branded obstacle for the Fisherman’s Friend StrongmanRun 2018


For the second year the company from Ziano di Fiemme will be official partner of the hardest and most entertaining obstacle race of the moment, which will take place in Rovereto on September 22 in its 20km "Original" version, has been officially formalized.

There are less than two weeks to the 22nd of September when Rovereto will host for the seventh time Fisherman's Friend StrongmanRun "The Original", the obstacle race organized by RCS Sport - RCS Active Team and which will see La Sportiva as technical partner for the second time.

The company from Ziano di Fiemme thus confirms its interest and desire to promote its territory also through the support of new and dynamic events and with a more fun character, designed for all race enthusiasts. "After the big success of the last edition, we couldn’t not be at the start line also this year -   states Luca Mich marketing and communication manager for the company - These competitions create communities and spread values such as aggregation and entertainment related to sporting practice, while maintaining the highest degree of competitiveness and technicality, which is why they are the perfect choice for a brand like La Sportiva.”

Originating in Germany in 2007, this very successful format today offers running enthusiasts, a unique and unusual race, inviting participants to race over sixteen different but equally demanding types of obstacles.

In addition to having trained muscles and lungs, another prerequisite to participate in the event is the desire to have fun. Runners can actually show up at the starting line in the most bizarre fancy dress costumes, to enjoy an exciting day in which the important thing is not winning but taking part.

After testing the track with mandatory passage in the Adige river proposed for the first time last year, the Fisherman's Friend StrongmanRun confirms the same track but with many new obstacles.
Waiting for the attendees there will also be an obstacle entirely dedicated to La Sportiva, named “90 meters of Glory”: positioned in Corso Bettini, next to the MART Museum of Art, it will be 90 meters long in honor of the important anniversary that La Sportiva celebrates this year. The first section of the obstacle will consist of rows of tires, followed by a large container of water. After this, the participants will have to face hay bales, a passage in the pipes and a ramp, on which they will go up to reach a group of containers positioned at 5 meters in height. Finally, they will enter a mud-filled tank. a nice and effective way to increase the degree of difficulty and to link to the concept of verticality that has always characterized the La Sportiva world.

But you won’t have to take care about the status of your clothes once finished the race, thanks to the official event t-shirt branded also for this year by La Sportiva dedicated to the finisher.

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There are less than two weeks to the 22nd of September when Rovereto will host for the seventh time Fisherman's Friend StrongmanRun "The Original", the obstacle race organized by RCS Sport - RCS Active Team and which will see La Sportiva as technical partner for the second time.

The company from Ziano di Fiemme thus confirms its interest and desire to promote its territory also through the support of new and dynamic events and with a more fun character, designed for all race enthusiasts. "After the big success of the last edition, we couldn’t not be at the start line also this year -   states Luca Mich marketing and communication manager for the company - These competitions create communities and spread values such as aggregation and entertainment related to sporting practice, while maintaining the highest degree of competitiveness and technicality, which is why they are the perfect choice for a brand like La Sportiva.”

Originating in Germany in 2007, this very successful format today offers running enthusiasts, a unique and unusual race, inviting participants to race over sixteen different but equally demanding types of obstacles.

In addition to having trained muscles and lungs, another prerequisite to participate in the event is the desire to have fun. Runners can actually show up at the starting line in the most bizarre fancy dress costumes, to enjoy an exciting day in which the important thing is not winning but taking part.

After testing the track with mandatory passage in the Adige river proposed for the first time last year, the Fisherman's Friend StrongmanRun confirms the same track but with many new obstacles.
Waiting for the attendees there will also be an obstacle entirely dedicated to La Sportiva, named “90 meters of Glory”: positioned in Corso Bettini, next to the MART Museum of Art, it will be 90 meters long in honor of the important anniversary that La Sportiva celebrates this year. The first section of the obstacle will consist of rows of tires, followed by a large container of water. After this, the participants will have to face hay bales, a passage in the pipes and a ramp, on which they will go up to reach a group of containers positioned at 5 meters in height. Finally, they will enter a mud-filled tank. a nice and effective way to increase the degree of difficulty and to link to the concept of verticality that has always characterized the La Sportiva world.

But you won’t have to take care about the status of your clothes once finished the race, thanks to the official event t-shirt branded also for this year by La Sportiva dedicated to the finisher.

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