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La Sportiva 90th Anniversary Storytelling
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The final weekend of events for the La Sportiva Mountain Running Cup coincides with the last web series dedicated to Mountain Running: Three videos that narrate the story of the La Sportiva brand “designed and developed” in Val di Fiemme.
The International Rosetta Skyrace will take place on Sunday, the 4th of September to celebrate the closure of the fifth edition of the “Mountain Running Cup”. This five stage, summer-long event, a circuit stretching from Lake Iseo to the pastures of Val Tellina that has thrilled us and often left us breathless (literally, for the runners who took part in the race) with its unique and truly outstanding races, is now ready to put down the race baton until next year. In addition to the Mountain Running Cup the last few days of summer also saw the conclusion of a project that has seen the Spanish and Italian running team retracing the fundamental stages of the history of mountain running “designed and developed” in Val di Fiemme by La Sportiva. A story that has its origins in the first running races in the Dolomites and in its protagonists, the 'essential philosophy of moving lightly and rapidly over pastures and mountain trails. A story about mountains and people, dreams and challenges, and one that has seen La Sportiva protagonist from the very beginning , through the evolution of the sport up to today’ s testing ground events. In the third and final episode of the Mountain Running Web Series, we focus our attention toon the Queen of European sky races, going to sound out the expectations and emotions of the athletes of the La Sportiva Spain and La Sportiva International teams , before, during and after the race. Athletes and organizers come together in a video and tell the story of racing in the Dolomites Skyrace, the dream of by gone times, the idea of running along ridges once difficult to cross even just walking; the challenge today, to compete against yourself , every year striving to improve, never giving up. A dream and a challenge that tell the story of La Sportiva, a brand born in the mountains of Trentino and which for almost ninety years has been offering mountaineers, climbers and runners, the opportunity to realize their biggest dreams through products, that are the result of a historical passion.
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