La Sportiva in Denmark: the distribution agreement has been formalized

The outdoor brand from Trentino strengthens its presence in Scandinavia thanks to the agreement with new partner Odex

Munich, 1st July 2019 - La Sportiva, world leader in the production of outdoor footwear and clothing, strengthens its presence on the Scandinavian market, thanks to the new collaboration agreement with local distributor Odex, which will be responsible for the distribution of the Trentino brand in Denmark and Greenland.

Based in Lynge and present on the Scandinavian outdoor market for 10 years, Odex is a distribution company that uses a consolidated network of specialists in the outdoor sector at 360°: climbing, trailing running and hiking, thanks to a staff of over ten people who are passionate about outdoor sports.  “Passion, quality and networking are our differentiating elements - states Henrik Lyngbye Pedersen, CEO of Odex – and at the same time, we share some strong points in common with La Sportiva, a brand that deserves a structured distribution thoughout the Danish territory and with our experience and enthusiam for this sector, we believe that we can be of great help.”

“The outdoor sector is experiencing a moment of strong growth – says Enrico Carniel, Head of the Scandinavian markets – due to the increase in active practitioners and also to the evolution of some disciplines now considered more fitness oriented ifa not lifestyle like trail running and climbing:it is essential for us to follow this growth by anticipating the trends and behaviour of our consumers in such strategic markets, which by their nature have an outdoor vocation, such as Denmark and Greenland, seizing new opportunities thanks to a solid, experienced and reliable partner.”

The presence of La Sportiva on the Scandinavian market is therefore strengthened with the aim of increasing the presence within chains and specialized stores of the total look approach, apparel & footwear, which characterizes the Val di Fiemme brand in its evolution from shoe factory to global brand.


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