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The Italian brand inaugurates the first official single-brand store outside of Europe in Mexico City.
La Sportiva, the world’s leading brand in the field of outdoor clothing and footwear, extends its brand experience internationally by opening its first brand-store outside of the European borders at the end of September 2018, thanks to its partner distributor Alta Vertical that has allowed the brand to add to the single-brand stores of Cavalese, Ziano di Fiemme, Arco, Finale Ligure and Rodellar (Spagna) the first store in the American continent in Mexico City.
The choice of Mexico city and the Mexican distributor Alta Vertical, is a choice that aims to further strengthen the brand’s visibility in a rapidly growing country in terms of turnover and in which a strong movement for outdoor sports is developing particularly for disciplines such as trail running and climbing “Mexico City is the perfect city to increase brand-awareness in Latin America – says Alejandro Rivera, CEO of distributor company Alta Vertical – and we believe that the opening of the La Sportiva store could not come at a more favourable moment for the brand, in the year of its ninetieth anniversary. Thanks to the wide selection of products, the brand is now represented one hundred percent even in the American continent”
"I remember when at the end of the 70s we managed to expand beyond Europe and make the brand known also on American soil with our first distribution in the United States – recalls Lorenzo Delladio, CEO and President of La Sportiva – to see the brand so well represented today in a country as difficult as Mexico, is of great satisfaction to our family”.
The new La Sportiva store is located inside the Carso Palmas shopping mall.And so continues the expansion of the 100% family run brand that originated and is still operating in the mountains of the Dolomites today.
La Sportiva in brief:
La Sportiva is the Trentino company, world leader in the production of climbing shoes and boots for high mountains. Founded in 1928 by the shoemaker from Tesero (TN) Narciso Delladio and made famous worldwide by Francesco Delladio, it is still a family busy today, 100% owned by the Delladio family. Based in Ziano di Fiemme at the foot of the Dolomites, the company has been operating in the outdoor footwear market for 90 years with the aim of providing the best possible products for mountain enthusiasts at any latitude. The range of products includes hiking boots, high-altitude boots and Himalayan expedition boots, climbing shoes and mountain running shoes. The company also operates in the field of ski mountaineering boots and in the winter and summer technical clothing market, thanks to innovative products made with the best technologies and materials available on the market. La Sportiva, whose main production site in located in Ziano di Fiemme, far from the large Italian footwear industry districts , is distributed in more than 70 countries worldwide. www.lasportiva.com
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