Heart of the Valley: La Sportiva’s Next Generation

REI, the American brand leader in the distribution of outdoor gear, meets in Val di Fiemme the fourth generation of La Sportiva. Giulia Delladio is the next in line and will be the first woman to lead the family business out of Val di Fiemme, Italy. We sat down with her to hear about the history of this iconic climbing and outdoor brand and her thoughts about the future.

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