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La Sportiva 90th Anniversary Storytelling
Enjoy your summer holidays with your little outdoor lovers, La Sportiva presents Gripit, the no-edge climbing shoe with Zero Press construction dedicated to the kids' first steps on the rock
Summer is coming, together with good weather, longer days and finally, the school’s end. If you’re planning to spend your holydays in pure outdoor style with your family, is certainly essential to bring with you the right gear.
After discussing with Neil Gresham about the importance of using the correct climbing shoes for kids with growing feet, let’s focus on Gripit, climbing product from the “LaSpoKids” range, a line dedicated to our favourite little mountain lovers.
The Laspokid range is designed to encourage kids' physical and mental growth in a natural way thanks to technologies and solutions that promote freedom, proprioception, interaction with the environment and “sensorial comfort”.
Thanks to the No-Edge Technology, that consists in the absence of sharp edges in the sole, Gripit combines a greater sensitivity on support points and freedom of movement, which applied to a child’s shoe promotes sensory development and proprioceptive, in order to allow the child to "feel the rock" and develop their motor skills in the most natural way possible.
The Zero-Press ™ Construction last, has been specially designed to eliminate pressure points in the growth plate areas of the foot, avoiding pressure on the metatarsal, crucial in the child during the development stages.
The lacing system is both a technical and a design element: the Fast Lacing System allows the customization of the fit by focusing hugging the heel while the Velcro strap is customizable with two pre-shaped variants provided in the package. Aesthetic and technical elements focus on child development and a child’s interaction with the mountains: the essence of LaspoKid line.
But that’s not all:
La Sportiva has thought not only at the technical features, but also experiential aspects, promoting the interaction of the child with elements related to the image and history La Sportiva through a trans-media path that starts from the interactive and modular packaging, continues On the cartoon dedicated to the characters of the LaspoKid line and ends online with a video cartoon for adults and kids.
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