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La Sportiva 90th Anniversary Storytelling
ClimbingMountain Running®Ski Mountaineering
La Sportiva inaugura la sezione ambassadors sul sito ufficiale: chi sono, cosa fanno, dove vanno?
L’azienda di Ziano di Fiemme (TN) celebra i propri ambassadors con una nuova sezione dedicata completamente ai propri atleti ed alle imprese che hanno fanno la storia delle pratiche sportive che contraddistinguono il marchio trentino. Climbers, mountain runners e sci alpinisti sono ambasciatori non solo del brand, ma delle loro rispettive community, verso le quali l’azienda ha da sempre un occhio di riguardo e per le quali sviluppa prodotti dedicati a singole discipline. Si tratta di atleti che in molti casi non sono professionisti, ma semplici uomini in grado di compiere imprese straordinare con la sola forza della propria passione e dedizione verso sport che godono di poche luci della ribalta ma che sono di assoluto valore tecnico ed agonistico. Uomini (e donne chiaramente) attraverso i quali La Sportiva si racconta e grazie ai quali l’azienda continua da oltre 87 anni a migliorare i propri prodotti incrementandone qualità e performances. Ad ogni atleta un profilo dedicato caratterizzato da una biografia, una gallery video e fotografica ed i link alle rispettive pagine social: per non perdersi nessun aggiornamento sulle ultime imprese. La nuova sezione del sito www.lasportiva.com dedicata agli ambassadors, fa parte di un progetto più ambizioso e a lungo termine di storytelling legato agli atleti, iniziato con una serie di video-interviste ai climbers principali e che proseguirà con il lancio di una video-story dedicata all’atleta di punta in ambito skyrunning Urban Zemmer. In occasione di Rock Master 2015 (Arco, TN) inoltre, sarà dato alle stampe il booklet antologico “La Sportiva Ambassadors” per scoprire con il supporto della carta, gli atleti La Sportiva più influenti e più rappresentativi in questo momento per l’azienda trentina.Clicca qui per accedere direttamente alla sezione ambassadors.
Epic Ski Tour: the two-day event dedicated to skialp by La Sportiva, returns to Val di Fiemme
La Sportiva Mountain Running Cup 2019: ecco tutte le novità
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