La Sportiva distinguished itself in particular, for the creative approach to the theme of corporate heritage, by proposing a modern and captivating storytelling conceived to narrate the history of the company to a wide audience who are able to enter into the various stories and anecdotes with simplicity and curiosity thanks to a choral work that has involved different important names from the world of climbing.
In the 192 pages we find tales from mountaineers like Reinhold Messner, Alex Honnold, Adam Ondra, athletes like Manolo, Anton Krupicka, Angela Eiter, Simone Moro and Michele Boscacci but also past and present company employees, the first researchers, the Delladio family who are still leading the company 90 years after is foundation in 1928, and professional story tellers like Emilio Previtali, editor of publication for the Piedmontese publisher Mulatero Editore. La Sportiva’s award winning piece for the best Company Book in 2018 by the University of Verona and la Sapienza Rome, is also part of a larger storytelling project that sees its digital declination, integrating writings, mountaineering images of profound historical and culture value, and videos that talk about some significant episodes of the history of a company that has contributed to the evolution of climbing, the mountaineering sector and life in the mountains in general.