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Ready, set, go: the ambitious project Climb Europe branded La Sportiva
Saturday, April 30th, six climbing gyms in Europe will come alive with workshops, meetings with athletes and product testing. Undisputed star of the show is the brand-new climbing shoe Mantra
14 April 2022, Ziano di Fiemme (TN) –La Sportiva presents its new project Climb Europe, the highly anticipated event organized by the company from the Trento region and dedicated to all enthusiasts and to the climbing community. An important project for the company from Val di Fiemme, developed in collaboration with some of the most famous gyms in Europe with the aim of bringing more and more people to the climbing world. Climb Europe is also an opportunity to get to know and test the new products launched by La Sportiva for the SS22 season, in particular the brand-new Mantra climbing shoe, the flagship product of the collection.
The project will start on Saturday, April 30th, when six gyms, respectively in the cities of Milan, Paris, London, Barcelona, Vienna and Munich, will simultaneously host the first stage of the long European journey: a day in which guests will have the opportunity to participate in 2 training workshops, one in the morning and one in the afternoon, with some of today’s greatest climbers from the La Sportiva team. Among the athletes, important and internationally recognized names stand out, such as James Pearson, Caroline Ciavaldini, the Pou brothers, Neil Gresham, Stefano Ghisolfi and Martina Demmel.
Following the first stage of Climb Europe all participants, who want to get involved will be able to climb and test Mantra: the new SS22 climbing shoe from La Sportiva a lightweight, minimal model, ideal for indoor surfaces, designed for all climbers of medium and high level looking for maximum sensitivity, grip and versatility on any type of hold, both lead and boulder.
Sunday, May 1st will kick off the Climb Europe Tour, a series of events open to the public in 71 gyms in 14 European countries. The project is ambitious and its goal is not only to allow fans to test the new climbing products of the Trentino brand, but also to educate fans in the choice of footwear to be used for climbing following the philosophy of "Test&Feel": try the product and learn to feel your foot, gaining sensitivity and experience. In addition, every person who completes the registration to one of the stages of the tour will have the chance to win brand products and a ticket for the International Athlete Meeting at the headquarters of La Sportiva, in Val di Fiemme, in October 2022.
What are you waiting for? Join the stage closest to your city and prepare to experience moments of pure adrenaline on the most unique blocks in Europe. More information is available here.
Here is the programme for Saturday, April 30th in the six European cities:
- H 11.00 - 13.00: First workshop with an athlete from the La Sportiva team
- H 13.00 - 14.00: Lunch break
- H 14.00 - 16.00: Second workshop with an athlete from the La Sportiva team
- H 16.00 - 21.00: Product testing and musical entertainment