Black Friday: make the difference

La Sportiva supports the European Outdoor Conservation Association (EOCA) activity with the donation of 15% of the Black Friday weekend sales income.

Making a Difference through Conservation – the European Outdoor Industry in Action

In the summer of 2006, a small group of outdoor companies got together with the aim of raising money to put back into the Great Outdoors.  They wanted to find a way of funding practical, on-the-ground conservation projects, supporting and protecting the environment they depended on for their livelihood – not to mention their own love of being ‘out there’. Although many companies within Europe already had their own programmes of environmental giving, this was a chance to harness the collective power of the industry to put money directly into grassroots projects and make a tangible difference to threatened wild areas, species and habitats.

11 years on, there are over 130 members of the EOCA, including brands, manufacturers, retailers and dealers stretching from Norway to Spain and from the Republic of Ireland across to the Czech Republic. In that time, EOCA has funded 93 projects in 44 different countries, to the tune of €2.3 million – showing that, all working together, the European outdoor industry can really make a difference!

The projects chosen are as wide ranging as the members, and the locations of these projects are not restricted to any geographical boundaries.  All projects must protect threatened habitats and wild spaces and must have a link to the outdoor enthusiast.   So far EOCA has renovated trails in Macedonia, Scotland, Austria and Nepal; funded research into climate change and the use of pesticides across Europe; protected wetland bog in Ireland; restored, planted and saved forests in the Czech Republic, Bolivia and Sweden; created and improved valuable and threatened wildlife habitats for elephants in Thailand and Kenya, brown bears in northern Spain, river dolphins in India, red squirrels in the UK, raptors in Georgia and falcons in Bulgaria and cleared tonnes of rubbish from mountains and seas worldwide.

EOCA 2 Million Tree Campaign

Last summer, to mark and celebrate EOCA being 10 years old and having given €2 million to conservation, the Association launched the 2 Million Tree Project as part of ambitious plans to raise enough money to plant / regenerate 2 million trees over the next 2 years. Trees provide huge benefits, providing breathing space on many levels to outdoor enthusiasts and local communities alike.  These include providing protection from landslides and avalanches, from flooding and storms, provision of habitats for wildlife to thrive and outdoor enthusiasts to enjoy, not to mention combatting climate change, absorbing carbon dioxide and providing oxygen! Adding the work done by EOCA members supporting their own tree planting projects and the most recent funding round, the total currently stands at: 1,842,607!!!

2 Million Tree Project Fundraiser

As part of the 2 Million Tree Project, EOCA launched a project at the start of 2017 that everyone can get involved in – to help raise more money for more trees and leave a legacy from the European outdoor industry and outdoor enthusiasts alike.  This project will plant 80,000 trees in Nepal along 3 off-the-beaten track trekking trails and for every €10 donated towards this project, TMI will be able to plant another 25 trees in this degraded area!  To make a contribution to this project and EOCA’s 2 million tree target, please go to or and use the donate button.

As awareness of climate change and the damage man is doing to the environment grows, so too the importance of the work of EOCA increases.    The more companies and outdoor enthusiasts that get involved, the bigger the impact will be and the greater the difference the industry can make to the wild open landscapes that are its livelihood – and more importantly: its passion

For further information about EOCA, the work it does and the projects it supports, please have a look at