27.07.2011
Athletes’ Day 2011: working in Val di Fiemme
La Sportiva was established over 80 years ago in a small town at the foothills of the Dolomites, by a skilled cobbler Narciso Delladio. At the time, he worked in what was then a small artisan workshop repairing old leather boots, one of the valley’s oldest trades.
So, what better inspiration could there be to get La Sportiva’s “ambassadors” actively involved in the 2011 edition of Athletes’ Day?
Under the pretext of preparing the 2012 edition of the “Athlete’s calendar”, well-known names (such as Adam Ondra, Nalle Hukkataival, Lucas Preti, Pietro Dal Pra, Luca Zardini, Cody Roth, Michele Caminati, Dodo Kopold, Patxi Usobiaga, Katharina Saurwein, Hansjörg Auer, Gerhard Horager) traded places for the day with cow hands, field workers, shepherds and wood cutters, in the beautiful setting of Sadole, a small mountain hamlet in Ziano di Fiemme just a few kilometres from La Sportiva.
Two sun-soaked days spent in Sadole’s flowery fields and grazing grounds in the company of cows, goats and plenty of polenta, resulted in 12 “inspirational” shots of the athletes experiencing hands-on some of the valley’s most ancient trades. They were all clad in “old school” styles, courtesy of the museum of Nonno Gustavo di Bellamonte (Predazzo) which is home to a precious collection of artifacts from the valley.
The2012 edition of La Sportiva athlete’s calendar will be available from December 2011, either online or at official La Sportiva events throughout the year. If you would like to find out whether Nalle Hukkataival really did succeed to a milk a cow, or if Dodo Kopold chopped enough wood for the winter and if Pietro Dal Pra managed to rescue a goat stranded on a boulder, then stay tuned and request your copy of the calendar through our facebook page!
Backstage Photogallery:
