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La Sportiva: sounds of a brand


The sounds of La Sportiva tell the story of the brand from Trentino, in a video filmed inside the factory in Val di Fiemme (TN)

This is a story that deserves to be told because it is part of the tradition of a certain territory. A few, simple words suffice as the images and sounds speak for themselves, and explain what goes on behind the scenes of a company that has been producing technical mountaineering footwear, at its headquarters in the heart of the Dolomites, Ziano di Fiemme in Trentino, since 1928. La Sportiva opens its factory doors in Val di Fiemme, where today the company continues to produce the more technical climbing shoes and mountaineering boots, using completely manual processes, where attention to detail, the choice of materials and every single aspect of a what goes into making a mountaineering shoe, perfectly integrates artisan tradition and innovation, elements that allow the company to maintain its place as global leader in the “outdoor” market and to export 82% of its production worldwide. Today, La Sportiva is an outdoor brand that produces footwear and technical clothing for climbing, trail running, hiking, mountaineering, trekking, hiking and ski mountaineering, but its essence is here, at the hands of 240 people who, every day, strive to produce the best possible products for mountain enthusiasts. Hands that slide over leather, needle and thread that create an upper: these are the unique sounds of a brand that produces products for the mountains in the mountains. Since 1928. Enjoy the video: