Blurr is here!

Blurr, the new brand from Canada, will be distributed exclusively to the European market through La Sportiva, the market leader in production and distribution of mountaineering boots for over 80 years.

Blurr was officially launched to the European retail market at the Outdoor show in Friedrichshafen, with a collection of around 50 pieces divided into four different consumer concepts. In the States, Blurr has already become the must-have urban climbing brand.

The collection boasts a range of versatile, eco-friendly products, ideal for either outdoor activity or everyday work and leisure: a perfect crossover between outdoor and urban lifestyles.  Blurr brings a fresh and young approach to clothing and was immediately welcomed by La Sportiva’s key clients during the show.  There was great enthusiasm for the whole collection which is soon to be distributed in Europe through the major outdoor retailers.

The staff of La Sportiva, with their strong tradition and experience in the climbing category, will work closely with the Canadian team, deciding which new items to introduce to the European market every year.  This will ensure that only the innovative and trendy items which reflect European styles will be distributed.

Blurr is here, to paraphrase one of the company mottos, and has already made a “star” entry onto the European stage.  Keep your eyes peeled…

For more information: www.blurrstuff.com (blurr@lasportiva.com) and www.lasportiva.com

Related articles:

Blurr press release n°1