From the first of February 2008, La Sportiva S.p.A., world leader in the production of mountaineering boots, has become the exclusive European distributor of the clothing brand “blurr”, a Canadian company founded in Squamish, in 2001. This brand produces innovative clothing designed to respond to the demands of today’s outdoor market.
With experience gained in the traditional climbing world, blurr offers a line of clothes ranging from climbing to street-wear, designed in an extremely original way to guarantee versatile garments that allow total freedom of movement and satisfy the demands of the new generation of athletes and lovers of outdoor pursuits who are constantly on the move and who choose the same style of clothing for both their urban and outdoor wear.  
In its 80th anniversary year, La Sportiva S.p.A., recognized in the outdoor world for its constant dedication to innovation, is proud to announce this new partnership which will allow the company to broaden its product offer with the ultimate aim of satisfying the demands of the trend setting public of the modern outdoor and climbing market.

The aim of blurr  is to offer its clients a range of products that allow to simplify ones wardrobe by introducing  items that combine performance and versatility, without compromising fashion and style.

The managing director of La Sportiva S.p.A., Lorenzo Delladio, explains the reasons for choosing to introduce the distribution of a new brand to its already consolidated business.  “The “blurr”  brand had been brought to our attention by a number of our collaborators and further research into the company provided confirmation that these products would fit in perfectly well with the La Sportiva range.  Furthermore, we are convinced that this addition will allow us to offer an even better service to our mutual clientele. We were happy to find that the Blurr staff are all extremely active, dedicated to the creation of their products and have a strong drive for innovation. These characteristics met with the credo of the Delladio family and with that of its collaborators and provided further reassurance that the blurr company would be the ideal partner for  a positive business agreement set to last in years to come”.

“The collaboration with La Sportiva” states D’Arcy Bloom, CEO of blurr  “will not only open the door to a vast new market based on a mutual clientele, but will allow both companies to benefit from the creative synergy of two companies focused on innovative design which cannot but lead to positive results”.

For further information: www.blurrstuff.com